©2019 Cory Mann Market Insight, LLC

Cory was absolutely phenomenal! She’s very organized, diligent, and incredibly knowledgeable... Cory managed the process from selecting a focus group facility, to developing specific objectives and aligning discussion activities to provide insight. We walked away with a deeper understanding of the market, and convincing evidence of the pain points and proper feature mix for our solution.                           - David Odell, Director of Business Development, NetVirta

OPTIMAL PRODUCT DESIGN

Clear understanding of must-haves vs. optional features

FEATURE/ FUNCTION ANALYSIS

Client Questions

What new features are needed to compete?

How much can we charge?

What We did

Designed & conducted focus groups with target IT executive buyers

JOBS TO BE DONE TEST

Client Questions

Are buyers open to new selection process?

Can decision-systems replace the salesperson?

What We did

Designed & facilitated focus groups with target buyers, driving adjustments to product features & go-to-market strategy

SERVICE REQUIREMENTS & USE CASES 

Client Questions

How painful is the current process?

Are benefits and savings enough to drive adoption?

What We did

Designed, recruited and executed buyer depth interviews.

Concluded additional lines of inquiry needed prior to investment.