"Cory was absolutely phenomenal! She’s very organized, diligent, and incredibly knowledgeable... Cory managed the process from selecting a focus group facility, to developing specific objectives and aligning discussion activities to provide insight. We walked away with a deeper understanding of the market, and convincing evidence of the pain points and proper feature mix for our solution."
- David Odell, Director of Business Development, NetVirta
OPTIMAL PRODUCT DESIGN
Clear understanding of must-haves vs. optional features
FEATURE/ FUNCTION ANALYSIS
Client Questions
What new features are needed to compete?
How much can we charge?
What We did
Designed & conducted focus groups with target IT executive buyers
JOBS TO BE DONE TEST
Client Questions
Are buyers open to new selection process?
Can decision-systems replace the salesperson?
What We did
Designed & facilitated focus groups with target buyers, driving adjustments to product features & go-to-market strategy
SERVICE REQUIREMENTS & USE CASES
Client Questions
How painful is the current process?
Are benefits and savings enough to drive adoption?
What We did
Designed, recruited and executed buyer depth interviews.
Concluded additional lines of inquiry needed prior to investment.
