"Cory is a valued research partner, delivering deep insight into our prospects' wants, needs, and drivers. Her consistent and reliable methodology gave our Acquisition team confidence in the findings, and she made the research actionable by providing specific recommendations."

- Allison Dillen, Senior Manager, Customer Insights, ConstantContact 

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MARKET ANALYSIS

Message/collateral testing and intel into high value segments

MARKET DEMAND

What segments of the target market will buy?

How quickly will they adopt?

What We did

Designed & executed demand survey analysis

Delivered 2-year demand projection to CEO

 

Drove board support for annual goals

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CONCEPT & POSITIONING

What features should we position to attract hi-margin buyers?

What messages effectively drive home our superior capabilities?

What We did

Moderated focus groups with buyer segments

Identified distinct service priorities & high-value capabilities

Tested messaging

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 REVENUE PROJECTIONS

What segments of the target market will buy?

How quickly will they adopt?

What We did

Designed & executed demand analysis

Delivered 2-year demand projection to CEO

 

Drove board support for annual goals

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©2019 Cory Mann Market Insight, LLC