Cory is a valued research partner, delivering deep insight into our prospects' wants, needs, and drivers. Her consistent and reliable methodology gave our Acquisition team confidence in the findings, and she made the research actionable by providing specific recommendations.
- Allison Dillen, Senior Manager, Customer Insights, Constant Contact
DEMAND ANALYSIS
Intel to target select markets thru best channels with proven messages
MARKET DEMAND
What segments of the target market will buy?
How quickly will they adopt?
What We did
Designed & executed demand survey analysis
Delivered 2-year demand projection to CEO
Drove board support for annual goals
CONCEPT & POSITIONING
What features should we position to attract hi-margin buyers?
What messages effectively drive home our superior capabilities?
What We did
Moderated focus groups with buyer segments
Identified distinct service priorities & high-value capabilities
Tested messaging
REVENUE PROJECTIONS
What segments of the target market will buy?
How quickly will they adopt?
What We did
Designed & executed demand analysis
Delivered 2-year demand projection to CEO
Drove board support for annual goals
